The thrill of victory.
"I got two Hatchimals yes!"
And the agony of defeat.
"I'm really heartbroken at this moment."
It was Shakespeare’s greatest drama playing out in the Target department store line as dozens of parents waited through Saturday night in the bitter cold for the chance to buy a Hatchimal.
The toy topping many a child's Christmas wish list.
"She wants it from Santa."
"I said Uncle Darren will do it."
And Uncle Darren did it. Camping out first in line he got here at 11:30 p.m. Saturday. Nine hours during the coldest weather we've seen all season.
Target employees handing out tickets to the early birds just before doors opened Sunday morning.
And if getting even one Hatchimal sounds like an impossible feat -- imagine being Celeste! Her predicament.
"A set of triplets. And that's the number one on the toy for Christmas."
Three 9-year-old girls she can't disappoint come Christmas morning. Mom's buzzer beating play worked.
"Yes i got it!"
Uncle Darren got one too.
"It was worth it. It was definitely worth it."
"Just now I can feel my toes."
Hatchimals are a fuzzy toy that hatches from an egg. The latest craze, it's produced by Canadian company Spinmaster.
For these adults, more than the toy it's about the memories they hope to give their kids come Christmas morning.
"I intend on looking at her Christmas morning as she opens this up. So I know it was definitely worth it. Keeping Christmas magic."
Target here in Cherry Hill is now all sold out of Hatchimals with just two weeks left until Christmas they're not sure when they're going to get restocked. So now the race is of for any parents who are still on the hunt for this hot toy.