PHILADELPHIA (WTXF) - Cleveland Cavaliers fans have responded to a series of billboards that were put up in Cleveland to help recruit NBA superstar LeBron James to the Philadelphia 76ers this offseason.
The feud started when Chester based Power Home Remodeling paid for three billboards in Cleveland, just 7 miles from the area where James and the Cavaliers play their home games. Those billboards featured the phrases #PhillyWantsLeBron, and “Complete the Process,” among other basketball related visuals.
James Betschel, the CEO of Global Marketing Partners, who is Cavaliers fan, responded to the billboards in Cleveland with two billboards of his own in Philadelphia, along I-95.
One sign reads “Noted King Hater,” with an arrow pointing to an image of Benjamin Franklin. Another sign reads “Philly Has a Bad History with Royalty,” referencing James' “King James” nickname.
The billboards went up Tuesday morning, several days after James and the Cavaliers lost to the 76ers at the Wells Fargo Center.
The next opportunity for James actually see the new billboards in Philadelphia would have to come in a potential playoff matchup between the two teams.
James is expected to weigh his options this offseason and decide between leaving Cleveland for the second time in his career for rumored destinations including Philly, Houston, and Los Angeles.