Jimmy John's is selling $1 subs today, and people are pretty excited

Jimmy John's enthusiasts will get to feel the love today as the chain hosts its first-ever Customer Appreciation Day.

The company announced its latest promotion online, saying that customers from 11:00 a.m. to 3:00 p.m. on Thursday, April 21, will get to buy subs for just $1 apiece.

Subs are limited to one per person, and cannot be delivered. The deal includes sandwiches #1-#6 on the menu, BLT and Slims.