Juul launches campaign aimed to keep minors off nicotine-filled products

PHILADELPHIA (WTXF) - It's been the talk of the town for months--vaping among teens. Schools have even been taking action banning flash drives because they look like Juuls. As the feds crackdown on the way they target kids. Juul itself launched a new campaign and you may hear this new strategy on the radio.

"I wouldn't want my kids vaping." Rudy Liotta knows the dangers of vaping and is weighing in on popular e-cigarette maker Juul's new campaign to keep minors off of their nicotine-filled products.

"If it turns out 30 years from now there is a link between vaping and illness, they're going to wish that they could have turned the clocks back and have done something like this so I'm supportive of that," Liotta said.

"...brought to you by Juul...if you don't smoke or vape, don't start," the ad says.

The ads are for radio and print publications and say their products are designed to be an alternative to smoking for adults--not kids--even though it has become popular amongst teens in recent months.

"I think it's worse than that and they're just not aware of it. They think it's OK to do it." We spoke with Mindy and Larry Tuff from Evesham Township where local officials passed a measure to fine teens under 18 who are caught vaping.

Some school districts have even banned flash drives because they look like vaping instruments, but not all are convinced the ad campaign will make a difference among young people.

"I'm a cynic. I think they do this and they look good but they know it won't change anything," Larry said.