Whole Foods pulls pre-peeled oranges after social media backlash

It appears that oranges aren't just a great source of vitamin C but also controversy.

After Twitter user Nathalie Gordon posted a photo of pre-peeled oranges for sale at a California Whole Foods store, many took to social media to ridicule the company.

They pointed out that placing the fruit in bulky, individual plastic containers - and selling them for $5.99 a pound - is hardly efficient or eco-friendly.

Whole Foods tweeted an apology on Thursday, saying the product has been pulled from the shelves and they will sell the fruit in its "natural packaging":

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