By DAN GELSTON
AP Sports Writer
PHILADELPHIA (AP) -- Ben Simmons topped LeBron James in a triple-double battle to lead the Philadelphia 76ers to their 13th straight win in their biggest game in six years, 132-130 over the Cleveland Cavaliers on Friday night.
With a buzz in the city over the Sixers that hasn't been felt since the pre-Process days, they romped toward a 30-point lead over the Cavs in the first half and scored 78 points at the break.
Simmons had 27 points, 15 rebounds and 13 assists. James had 44 points (17-of-29 shooting), 11 assists and 11 rebounds, bringing the Cavaliers to the brink of an epic comeback.
The Sixers (49-30) moved into third place in the Eastern Conference over the Cavaliers (49-31).
Perhaps the Cavs were fatigued from rallying from 17-points down to win Thursday against Washington. Whatever the reason, they were in a funk from the start -- James even missed a dunk.
James suddenly remembered in the second half he needed to showcase his stuff for his potential summer suitor. He had a chance to tie the game when he was fouled on a 3-point attempt with 1.9 seconds left. He made the first, missed the second and his intentional miss on the third failed to go in on a Cavs tip at the horn.
He scored 21 points in the third and hit successive 3-pointers in the fourth that helped pull Cleveland to 111-109. James had a monster slam that kept it a three-point game only for JJ Redick to come down and bury a 3.
James started yapping at the refs, the crowd howled as he complained, and the arena felt like a Game 7.
Then it got earsplitting.
Simmons kicked out to Redick for a 3 from the corner that brought Allen Iverson out of his seat and pumping his fist in celebration.
Jeff Green's 3 with 12 seconds left made it 128-127 and James made two free throws with 4.6 to go to cut it to 130-129.
The Sixers, who already clinched their first playoff berth since 2012, won again for the fifth straight game without All-Star center Joel Embiid. Embiid was at the game for the first time since he suffered a concussion and needed surgery to repair a fractured orbital bone. There is no timetable for Embiid's return.
An Embiid-James tandem is tantalizing in Philly.
James can opt out of his contract this summer -- he has a $35.6 option -- with Cleveland and become a free agent. With a glut of young talent and spacious room under the salary cap, Philadelphia has been frequently mentioned as a landing spot for James. Three billboards, paid for by a Pennsylvania company, popped up recently in Ohio urging James to sign with the 76ers this summer.
Sixers' Twitter even seemed divided on how to handle James -- boo him or woo him with kindness?
It's Philly. Take a guess which reaction won.
James was booed each time he touched the ball and signs were spotted in the stands that read "Keep Cryin' in Cleveland" and "We Don't Want You."
He brought the sellout crowd to their feet on his missed dunk.
The Sixers had them standing and roaring on almost every possession.
The only way the Sixers could have possibly rubbed it in more in the first half was if Iverson left his courtside seat and stepped over Cavaliers coach Tyronn Lue just for old times' sake.
Redick hit three 3s and had 19 at halftime and Simmons flirted with a triple-double with 13 points, 11 rebounds and eight assists for the 78-55 lead.
The seeding takes on added importance with both teams chances at making a long postseason run increasing once Boston lost Kyrie Irving for the season.
Cavaliers: G Rodney Hood left with a sore left Achilles' tendon. ... G Jose Calderon (left hamstring) did not play.
76ers: The 78 points were the most the Sixers had scored in any half since they had 80 on Feb. 11, 1992, vs. Miami.
Coach Brett Brown said he kept in touch with Embiid through FaceTime and remained optimistic the big man would be a factor in the playoffs.
"I hope it's a good thing for him to stay with us, stay engaged, listen to his coach," Brown said. "What I feel more than anything is there is a genuine excitement and belief that he will be back for us."
IN LUE OF REST
Lue said he felt good in his second game back following a medical absence that cost him nine games.
"I got some good sleep, rested well," he said.
Cavaliers: Get a needed two days off before playing Monday at New York.
Sixers: Host Dallas on Sunday.
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