Bud Light and the Philadelphia Eagles have released a limited edition "Philly Philly" Commemorative pack to celebrate the Super Bowl Championship Victory.
Bud Light representatives created a press release indicating the packs inspiration and contents. The release stated the pack was created because of the game changing "Philly Special" play and Bud Light's "Dilly Dilly" campaign. The beer company stated it has produced 20,418 packs, which correspond with the date of the Eagles' Super Bowl win on 02/04/2018. The press release said the commemorative packs will go on sale, August 16, the day of the Eagles' third pre-season game, a Super Bowl LII rematch against the New England Patriots.
As for what is inside the packs, each limited edition Super Bowl LII pack will be individually numbered and include a 25 oz. Bud Light aluminum bottle and two specially-designed Bud Light glasses, etched with the legendary "Philly Special" play.
Some select packs are said to include the opportunity to receive tickets to the Eagles' first regular season game on September 6.
"It was a dream season for Philadelphia Eagles fans, and we're excited to continue celebrating their championship as we prepare to kick-off a new season," said Andy Goeler, Vice-President of Marketing, Bud Light. "Eagles fans adopted our famous 'Dilly Dilly' phrase, transforming it into their own rallying cry, ''Philly Philly,' and we're so excited to give them another reason to relive the epic win with the commemorative pack."