Domino's launches e-bike pizza delivery program to compete with rivals

(FOX BUSINESS) -- Domino’s Pizza recently announced plans to partner with Rad Power Bikes -- North America’s largest e-bike brand -- to increase delivery efficiency.

The pizza giant states that bikes are “often a better solution to traffic congestion and parking challenges” and that stores in which e-bikes were tested “saw improvements in overall delivery and service.”

According to the company’s statement introducing the new initiative, the e-bikes will utilize a small electric motor to assist pedaling, will have a range between 25 miles and 40 miles and the ability to carry up to 12 large pizzas. The bikes “are equipped with lights in the front and back, reflective materials for safety and have a top assisted speed of 20 mph.”

Due to the bike’s popularity in test markets, later this year, the food chain plans to employ hundreds of the vehicles at corporate-owned stores in Miami, Salt Lake City, Baltimore and Houston.

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