to launch online sports betting

ATLANTIC CITY, N.J. (AP) - is set to launch online sports betting integrated with its online casino, the latest entrant into New Jersey's surging sports betting market.

New Jersey gambling regulators have approved the site to go live Thursday morning; the company says it plans to be up and running at 6 a.m.

It will be the first online sports betting associated with the license of the Golden Nugget casino in Atlantic City, which has an online affiliation with Philadelphia's SugarHouse casino.

It's operated by Rush Street Interactive.

The company says unified player accounts, wallets and bonus points will allow customers to switch between sports betting and online casino gambling.

So far, six of Atlantic City's nine casinos offer sports betting, along with two horse racing tracks.