Advertise With Us!
To find out more about our site and advertising opportunities please e-mail Bruce Peltzer at bruce.peltzer@foxtv.com or call (215) 982-5248.
Thank you for your interest in advertising with FOX 29. Contact us today to find out how we can incorporate your initiatives in ways that only we can achieve.
FOX29.COM extends the FOX brand to the Internet with interactive content that goes beyond TV to allow the viewer a more in depth, personal experience. We'll work with your brand to develop customized messages and opportunities to unite with some of television's best properties.
Below are general guidelines for traditional advertising specifications:
| Standard Units | Max File Size | Initial Load | Looping | Requirements | ||
| Ad Type | Ad Size | GIF | Flash | Max Size | Time limits |
|
| Cube | 300 x 250 | 300k | 300k | 300k | 3 loops / :15 sec | All SWF creative must be submitted with at .GIF or .JPG back up file and must use a clicktag |
| Leader | 728 x 90 | 300k | 300k | 300k | 3 loops / :15 sec | |
| Promo Tile | 120 x 90 | 300k | 300k | 300k | 3 loops / :15 sec | |
| Button | 88 x 31 | 300k | 300k | 300k | 3 loops / :15 sec | |
| Pre/Post roll video | 320 x 240 |
|
|
| 1 play / :30 sec Max | FLV file only (Some stations will only take :15) |
Pre-roll Video
We have the ability to serve both pre and post roll video
We can link a pre/post roll video with the 728x90 and/or 300x250 on the page but the ratio of video to banner ads served will be roughly 35 to 1.
All video ads are hosted by our servers, we currently can only track video impressions in our DFP system, we cannot support 1x1 tracking pixels for video impressions; we can send reports at request
Our pre-roll video ads are non-clickable
Order types
All ad payment structures fall into one of 2 categories-
CPM – cost per thousand based of number of impressions consumed
CPD – cost per day based on the length of time the ad owns a particular ad slot on a page
Rich Media
Accepted rich media vendors : Eyeblaster, Pointroll Fat Boy, Klipmart, United Virtualities, Eyewonder
We accept Flash 6,7,8,9 with max file size of 300k
All ads must be user initiated and must have the same action to close as it was to expand ( Click to open, click to close, OR mouse over to open, mouse off to close)
Expandable panel must have a visible close button (X CLOSE) 100% of the time located within the expanded panel
Audio/Video may only be within the expanded panel and may not play automatically (must be user initiated)
Stop/Mute and Start buttons are required
Z Index in all Rich Media must be set to 999,999 or lower
Click tags in SWF files should read – getURL (clickTag, "_blank");
Targeting
We can geo-target by City, State, Zip Code, Area Code, or DMA
We can target by specific day and/or day-part
Miscellaneous
If an ad/order is to be canceled, we need to be notified 14 days in advance
All ads that are clicked on will create a new window and not take the user away from our website
We can provide reports to agencies/advertisers out of DFP given a 14 day advance notice description of what they would like included on the report
Atlas and all Third Party vendor tags are accepted
All ad tags sent should be e-mailed in an attached text file and not in the body of an e-mail