Cinnamon Toast Crunch debuts bacon-flavored cereal

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MINNEAPOLIS - Bacon-flavored cereal, anybody?

Cereal company General Mills announced that the popular cereal Cinnamon Toast Crunch and the bacon brand Hormel Black Label will pair up to create a collaborative cereal. 

Cinnamon Toast Crunch meets bacon in new cereal

According to the company, the cereal will be infused with the smoky flavor of bacon and "blasted with Cinnadust."

What they're saying:

"This collaboration is rewriting the rules of breakfast,"  Brandon Tyrrell, the senior marketing manager at General Mills, said. "Bringing these two iconic breakfast staples and irresistible flavors together gives our fans even more reason why they Must Cinnadust."

How to buy Cinnamon Toast Crunch and bacon-infused cereal

What you can do:

Starting Tuesday, July 9, fans can buy Cinnamon Toast Crunch Hormel Black Label Bacon Flavored Cereal exclusively at Walmart.com. 

Product photo of new limited-edition cereal (Credit: General Mills)

The cereal can be purchased for $5.84 while supplies last.

Cinnamon Toast Crunch-flavored bacon still available

Dig deeper:

The news follows last year’s debut of Cinnamon Toast Crunch Flavored Thick Cut Bacon, which is currently still available at retailers nationwide. 

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"After seeing the fan response to last year’s collaboration, we knew we had to bring these two breakfast icons back together," said Aly Sill, the senior brand manager at Hormel Foods. "We’re shaking up the way bacon fits into daily routines, and we can’t wait for consumers to experience it."