PHILADELPHIA (WTXF)-There are brand new billboards up across the area hoping to track down killers. It's been almost 7 years a South Jersey man was gunned down in Philadelphia.
When it comes to solving his son Matt's murder, Matt Novak Sr. will stop at nothing, including putting up giant billboards with a huge reward and a haunting question, "Who Killed Matt Novak?"
"He's my boy. I love him, my namesake. I'm here for him in life and death," Novak Sr. told FOX 29.
The billboards went up on major highways in Pennsauken and Camden as the Novak family approaches the 7th anniversary of Matt's murder in Philadelphia. The billboards were put near the Ben Franklin Bridge for a reason. The family believes that was part of the escape route.
"Absolutely, they definitely came back over that bridge when they were leaving," Novak Sr. explained.
Police have surveillance video of a blue Chevy impala with NJ tags at 6th and Fairmount, then again a moment later, near 6th and Spring Garden. The car could be the key to solving the case.
Police say Matt was murdered after he was seen on tape getting into the car. His friend's car had broken down at 6th and Spring Garden. The three men inside the Impala offered to take Matt to get jumper cables, according to police.
"Seven years have been brutal. I watch my family suffer and the pain they're going through, I say this every year and it doesn't seem to get any better. Time doesn't heal all wounds," said the victim's cousin Detective Chuck Dougherty.
Matt was found at 13th and Fairmount. According to police, he had been shot, and then dumped out of the Impala near an empty lot. His killers are still on the loose and his family is still in pain. They hope someone will step forward with some answers and claim the reward.
There's a $42,000 reward on the table for information to help solve this case. You can call the Citizens Crime Commission at 215-546-TIPS--all calls are anonymous.