The top-selling Valentine’s Day candy by state revealed

From a traditional box of chocolates to the resurgence of conversation hearts, has compiled data to determine this year’s most popular Valentine’s Day candy by state — and some of the results are cloyingly surprising.

The national candy company used sales data from its online bulk candy stores and industry partners to determine the outcome.

Cue the results (and we won’t sugar-coat it).

Top Valentine’s Day candy by state

Valentine’s Day candy is a personal choice, but there are two types of candy that seemed to shine in 2022: conversation hearts and heart-shaped boxes of chocolates.

This year, said conversation hearts have claimed the top spot as Valentine's Day's top-selling candy.


Percentage of total Valentine's Day candy sales (Credit:

However, the candy retailer also broke down the state-by-state data, which showed slightly different results. 

Yes, 12 states favored conversation hearts this year (Alaska, California, Florida, Idaho, Illinois, Hawaii, Louisiana, Missouri, Oklahoma, South Carolina, Virginia and Wisconsin).

However, a whopping 16 states, along with Washington, D.C., still preferred a heart-shaped box of chocolates (Colorado, Connecticut, Georgia, Indiana, Massachusetts, Michigan, Minnesota, Mississippi, Nevada, New Hampshire, New Mexico, New York, North Carolina, Ohio, Tennessee, Washington and Washington D.C.).

In addition, M&M’s continue to gain traction. They made gains in several states throughout the country, landing the number one spot in nine states (Arizona, Iowa, Kansas, Maryland, New Jersey, North Dakota, Oregon, Pennsylvania and Vermont). 


America's favorite candy by state (Credit:

Five states favored Hershey’s Kisses (Arkansas, Delaware, South Dakota, Texas and Utah), and three states were big on chocolate hearts (Maine, Montana and Rhode Island). 

More surprisingly, cupid corn made a comeback, claiming the top spot in Nebraska and West Virginia, and chocolate roses were most popular in Kentucky and Wyoming. 

The outlier? Alabama shockingly chose candy necklaces as its top Valentine’s Day candy. 

Valentine’s Day candy sales expected to soar

According to the National Retail Federation, spending was down more than 20% in 2021 amid the COVID-19 pandemic. 

But this year, things are picking back up with a projected near-record breaking year with consumer spending for Valentine’s Day

RELATED: Valentine's Day 2022: Spending expected to near $24B

The NRF is expecting sales this holiday to be up nearly 10% and reach nearly $24 billion, and the number of people buying candy, in particular, is expected to be at a record high with 56% of consumers planning to buy the sweet treats.