(FOX NEWS)- The owner of an Italian restaurant in New Mexico says he's seen a surge in business after posting a billboard that featured a food-centric pun playing off the Black Lives Matter slogan.
Rick Camuglia, owner of Paisano's in Albuquerque, posted what he thought would be a well-received joke on the marquee sign in front of his restaurant last week. It read:
"BLACK OLIVES MATTER -- TRY OUR TAPENADE."
"We're currently offering a special seared ahi tuna with a black olive tapenade," Camuglia told FoxNews.com. "My chef had prepared the topping and placed it in the fridge. He wrote 'Black Olives Matter' on the container and I thought it was hilarious. So we put it on the marquee."
Eager to promote the seasonal fish dish, Camuglia also posted a picture of the sign to his restaurant's Facebook page.